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Keep up with the latest at Greater
Discover the events in our calendar: ranging from cerebral talks to authentic networking sessions, from community days out to capacity-building workshops. Here, we’ll share photos and videos from past events for those who can’t join, and announce upcoming events—stay tuned.
Marketers are not paying attention to their senior audiences. But they should.
Growing old is a fact of life – even for marketers. So why is it that a large number of people in older generations still feel under-represented in ads and other marketing activities? That is what Simon Kemp, CEO of Kepios and chief analyst of Datareportal, hopes...
How conscious travel can steer tourism towards sustainability
Travel has rebounded strongly since borders opened and vaccination rates went up. While this bodes well for the tourism industry, its carbon emissions, as well as its impact on environments and communities, cannot be ignored. How should individual tourists and...
6 life lessons from Khoo Swee Chiow, Singapore’s first professional adventurer
Khoo Swee Chiow’s transformation from an IT guy working at Singapore Airlines, to Singapore’s first Everest summiteer, took a long 10 years. With no climbing experience and no knowledge on how to tie even the most basic knots, he began his journey to Everest at...
Want to give back by becoming a board member of a charity? Here’s what you need to know.
Kitson Leonard Lee, Head of the Centre of Non-Profit Leadership (CNPL), says being a board member of a charity is a long-term demonstration of your commitment. “There is a big difference between being a volunteer and a board member of a charity,” he adds. For one, the...
The Rise of News on Social Media
In its July 2022 Global Statshot, digital marketing research firm DataReportal noted that people are two-and-a-half times more likely to turn to social media for their news when compared to newspapers and magazines. Those preferring social media to get their news fix...
Making Sustainable Food Choices More Accessible for Consumers
From alternative proteins to growing leafy greens in offices, find out how four food startups aim to change the way we eat for the better Consumers could be the ones who solve the climate crisis by adopting plant-based diets. Ethics and health reasons aside, animal...
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