Datareportal’s Chief Analyst Simon Kemp says many brands churn out cookie-cutter content that fails to deliver value to consumers. This behaviour needs to be fixed amid everyone’s short attention spans. Simon Kemp, founder of Kepios and the author and Chief Analyst of...
How Climate Fresk helps break down this complex yet divisive issue in simple and applicable information Climate change: It’s happening to all of us but nobody likes talking about it. And when nobody likes talking about it, nobody will be compelled to make changes to...
Growing old is a fact of life – even for marketers. So why is it that a large number of people in older generations still feel under-represented in ads and other marketing activities? That is what Simon Kemp, CEO of Kepios and chief analyst of Datareportal, hopes...
In its July 2022 Global Statshot, digital marketing research firm DataReportal noted that people are two-and-a-half times more likely to turn to social media for their news when compared to newspapers and magazines. Those preferring social media to get their news fix...
From alternative proteins to growing leafy greens in offices, find out how four food startups aim to change the way we eat for the better Consumers could be the ones who solve the climate crisis by adopting plant-based diets. Ethics and health reasons aside, animal...
The Innovation x Sustainability Alliance (IxSA) marked its first anniversary at the Greater Club. It plans to ramp up membership numbers and launch member incentives as it charts its growth. Corporations are catching up to the conscious consumer. While many of them...
