Datareportal’s Chief Analyst Simon Kemp says many brands churn out cookie-cutter content that fails to deliver value to consumers. This behaviour needs to be fixed amid everyone’s short attention spans. Simon Kemp, founder of Kepios and the author and Chief Analyst of...
In its July 2022 Global Statshot, digital marketing research firm DataReportal noted that people are two-and-a-half times more likely to turn to social media for their news when compared to newspapers and magazines. Those preferring social media to get their news fix...
Datareportal reveals key trends in the digital space for its April 2022 global report. Simon Kemp, CEO of digital market intelligence firm Kepios and the producer of Datareportal, tells marketers to exercise caution when it comes to the headlines of the digital world....
