Datareportal’s Chief Analyst Simon Kemp says many brands churn out cookie-cutter content that fails to deliver value to consumers. This behaviour needs to be fixed amid everyone’s short attention spans. Simon Kemp, founder of Kepios and the author and Chief Analyst of...
Growing old is a fact of life – even for marketers. So why is it that a large number of people in older generations still feel under-represented in ads and other marketing activities? That is what Simon Kemp, CEO of Kepios and chief analyst of Datareportal, hopes...
Datareportal reveals key trends in the digital space for its April 2022 global report. Simon Kemp, CEO of digital market intelligence firm Kepios and the producer of Datareportal, tells marketers to exercise caution when it comes to the headlines of the digital world....
